Augmented Reality
E-Commerce
A Brand-first, Omnichannel Strategy is Our Key Differentiator: Gopal Asthana, Tata CLiQ
Gopal Asthana, Chief Executive Officer, Tata CLiQ on the brand’s strategies, approach to technology, personalisation, sustainability and moreFashion & Lifestyle e-commerce platform Tata CLiQ by Tata Group has come a long way since it started in 2016 as a...
In Focus
Top 9 Technology Trends for Fashion Retail in 2024
While digital transformation is no silver bullet, it does promise tremendous opportunities in optimising the market landscape of tomorrow and remodelling businesses into profitable, sustainable enterprisesNew Delhi: Fashion businesses in India and many other parts of the world are...
In Focus
Retail sector set for 10-13% growth in 2024
PTI -
Network expansion, a strong uptick in demand for premium brands, increasing traction for value brands in smaller cities and general elections will be among the key drivers for the retail sector, which is also moving from being just a...
Fashion & Lifestyle
Wrangler opens its world’s largest store in Bengaluru
The new omnichannel-enabled retail store, located at Indiranagar, Bengaluru, covers an area of 4,500 sq. ft., and is Wrangler’s biggest store in the world
Bengaluru: Lifestyle brand Wrangler has launched its first flagship store in India. The new omnichannel-enabled retail store...
In Focus
5 top in-store technologies of the decade
From cashierless checkouts to augmented reality shopping these technological innovations by retailers forever redefined the in-store experience
Bengaluru: Stepping into the store, adding items to the cart and just walking out without breaking a step to pay isn’t fiction anymore. In...
E-Commerce
Getting All the Clicks Right – The Dynamics of Tata CLiQ
With a strong market presence covering practically each category in retail – from fashion, luxury, beauty to home décor, Tata CLiQ leads the way with its strong commitment to customer satisfaction. Its omnichannel approach has been well received by...
E-Commerce
Retail Trends: 5 Companies using AI/AR tools to enhance customer experience
These market leaders have managed to leverage the power of artificial intelligence (AI) and augmented reality (AR) to create market differentiation and delight customers
New Delhi: Artificial Intelligence (AI) powered augmented reality (AR) systems use deep neural networks to enhance...
In Focus
Lulu Group unveils Kerala’s first AR billboard in Thiruvananthapuram
The 40 ft X 15 ft life-sized billboard is located near Fair Exports, Pattom, Thiruvananthapuram
Bengaluru: Multinational conglomerate Lulu Group became the first in Kerala to put up an augmented reality (AR) billboard for its marketing activities, according to the company's post on...
In Focus
How digital technology is enhancing visual merchandising
How technology is being used in visual merchandising for a range of benefits from getting insights into the most popular products, their ideal placement inside the store to assessing the nature of footfall, dwell time and purchase history
By Sunil...
Leaders Ink
5 tenets of people-centric retail design
Tech enabled retail design and visual merchandising with the intent to deliver enhanced and intelligent customer experience is seeing the light of day across different retail categories. And it is driven by these five truthsToday, experiential design is a...
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Latest News
Smartsters opens shop-in-shop store at Crossword in Pune
Currently, the company plans to open over 10 shop-in-shop locations pan India Bengaluru: Kids’ furniture brand Smartsters has launched its...
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