Arpita Ganesh
Fashion & Lifestyle
E-tailers turn into brands, but can they survive?
Of late, many e-commerce players have started discarding aggregation of brands on their platform in favour of becoming private label businesses, with an aim to earn higher margins, bolster their bottom lines and gain easy access to foreign funding.
Where...
Fashion & Lifestyle
Intimate Innovations
Not so long back, a sales representative carrying a big bag on her shoulder used to go door-to-door selling items to a group of women. At one common point, all the women would gather and buy the items from...
Fashion & Lifestyle
Buttercups, a Luxury Liengerie Boutique in India
After spending 10 years in advertising, Arpita Ganesh planned to put a stop on her flourishing advertising career to launch Buttercups, India's first luxury lingerie boutique. She went to Dubai to train with Chantelle, to learn about bras, bra...
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Latest News
Indus Valley Cosmetics to Invest ₹40 Crores in R&D
The brand aims to enhance the visibility of its flagship product ‘Organic Gel Hair Colour’ through nationwide advertising and...
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