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Arjun Ranga

Retail

Ripple to create exclusive whiffs

Indiaretailing Bureau -
Ripple Fragrances, the fragrance arm of the Rs 300 crore NR Group that manufactures the Cycle brand of incense, have launched their unique concept – Brand Signature Fragrance – as part of its Iris brand. The Mysore-based company plans...
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FMCGGovind Goyal -

How FMCG companies are rethinking packaging to become eco-friendly

More and more companies are opting for sustainable approaches to packing of FMCG products for e-commerce. Here’s an overview...
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