Appy
Food
Parle Agro to expand Frooti to sparkling fruit juices segment
As part of its strategy to almost double its revenue to Rs 5,000 crore by 2018, Parle Agro is extending its flagship brand Frooti to the sparkling fruit juices segment.
"In 2005 we launched sparkling fruit juices with Appy Fizz....
Food
Summer struggle: Fruit drinks battle for bigger market share
A cool battle is raging under the hot summer sun in India. And it's not just the 'cola war' between global rivals Coca-Cola and PepsiCo, but a bigger battle involving many more domestic players entering the Indian beverages market.
According...
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Latest News
How FMCG companies are rethinking packaging to become eco-friendly
More and more companies are opting for sustainable approaches to packing of FMCG products for e-commerce. Here’s an overview...
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