Anurag Rajpal

American Swan, an online fashion and lifestyle brand exuding American spirit and lifestyle, can be best described as youthful, urbane and casually chic. Having become a rage in India, the brand is mulling overseas expansion next year.Not so long...

American Swan, an online fashion and lifestyle brand exuding American spirit and lifestyle, can be best described as youthful, urbane and casually chic. Having become a rage in India, the brand is mulling overseas expansion next year. Not so long...

Having a good understanding of customers can help both retailers and brands to increase their sales exponentially. The more they know about customers and their needs, the easier it is to identify opportunities to sell them new products and...

The global online Fashion &lifestyle brand American Swan has signed up Yo Yo Honey Singh, famed Indian rapper, music composer and current singing sensation of Bollywood, as its brand ambassador. American Swan, launched in January 2013 offers authentic  smart casual wear...

As the vanguard of the online global fashion and lifestyle brand, director & ceo Anurag Rajpal has been spearheading American Swan into making it the epitome of young, dynamic, aspirational and affordable fashion across the globe. Having steered through...

American Rajpal, Director & CEO, American Swan, feels that the Union Budget 2014-15 is still ambiguous on allowing FDI in ecommerce. Referring to the budget announcement that manufacturing units will be allowed to sell its products through retail including...

American Swan has announced the launch of the American Swan Tweet Store– a social engagement initiative that works on the concept of social currency. A selected range of products from American Swan's latest collection are up for grabs every...

FameBox a multi-channel talent platform on digital media has launched American Swan 'Beauty & the Blogger'.  This is a web reality show where glamour meets social media. This innovative reality show will feature 8 shortlisted fashion models and the...

The Online Fashion & Lifestyle Brand American Swan, has appointed Maria Molland to the Company’s Board of Directors.  American Swan has grown  in the  Indian e-commerce domain by offering a range of  smart casuals to the urban fashion-conscious consumers...

"The challenges that we encountered in the last fiscal quarter were that consumer off-take was a little weak because of marketing sentiment, sales were primarily led by promotions and mark-downs, and e-commerce players, especially aggregators skewed the business owing...