Anuradha Aggarwal
Food
Marico launches its first digital exclusive brand – Studio X
Marico Limited, one of India’s largest FMCG majors, has launched a new range of premium products called Studio X under its leading male grooming brand – Set Wet. A complete grooming collection that offers expert styling for a celebrity...
Food
Marico’s Hair & Care launches its new avatar of fruit hair oils
Marico’s youthful and contemporary hair nourishment brand, Hair & Care, has launched a new campaign for its revolutionary fruit hair oils. With this campaign, the brand aims to reignite a feeling of exhilaration and excitement towards hair oiling amongst...
Food
Parachute Advansed expands product portfolio; introduces hair nourishment products for men
Marico Ltd extends the virtues of hair nourishment to the newly launched men’s range of products - Parachute Advansed Men. The brand promises hair nourishment as well as styling, so as to reflect the goodness on the outside too...
Food
Retail Innovation: Set Wet launches personalized men's grooming products
Marico Limited, one of India’s largest FMCG major, has launched a new variant of personalized deodorants for its marque male grooming brand – Set Wet. Pioneering a one of its kind personalization trend in the personal care category, the...
Food
Marico launches super oil Saffola Aura; forays into premium edible oils category
Marico has announced the launch of Saffola Aura, a new sub brand under its marquee brand Saffola. Saffola Aura marks the entry of Marico in the Rs 600+ crore super premium edible oils category.
Growing at close to 25 per...
Progressive Grocer
Cadbury India Launches Oreo Orange Creme
Cadbury India, a part of Mondelez International, has launched Oreo Orange Creme, adding one more flavour to its existing three variants of Vanilla, Choco Creme and Strawberry. The new flavour is a combination of chocolatey cookies with a fruity...
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Latest News
Footwear brand Trase reacquired from Upscalio, raises $0.5mn
Trase was acquired by Upscalio in 2021 as part of its strategy to build a diversified portfolio of brands...
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