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Ansul Agarwal

Demystifying character licensing in kidswear

A visit to the kidswear section of any MBO will bring alive the importance of character licensing and how the characters from animated films like Frozen, Minnions, etc., and cartoons like Chhota Bheem and Mickey Mouse rule the category....
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Smartsters opens shop-in-shop store at Crossword in Pune

Currently, the company plans to open over 10 shop-in-shop locations pan India Bengaluru: Kids’ furniture brand Smartsters has launched its...
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