Aditya Birla Group
Fashion & Lifestyle
Grasim
Grasim, from the house of Aditya Birla Group, is one of the dominant players in ready-to-stitch and over-the-counter fabric categories. Grasim has also ventured into ready-to-wear category by launching ready-made garments through its distribution network and exclusive showrooms. Today,...
Fashion & Lifestyle
Birla Cellulose to Showcase at Première Vision Yarns in Paris
Birla Cellulose, the cellulosic fibre producing division of Indian multinational conglomerate Aditya Birla Group, will exhibit its latest nature-themed Spring/Summer 2016 collection at the upcoming trade event Première Vision Yarns, Paris.
Birla Cellulose will exhibit the line at Hall 5,...
Fashion & Lifestyle
Marsala from house of Grasim
Men’s lifestyle brand Grasim has come up with 'Marsala' – pantone colour of the year with its latest range of jackets and fabrics that caters to fashion forward men wanting to make a definitive style statement. Apt for social...
Fashion & Lifestyle
Planet Fashion Controls Good Market Share in Kathmandu
Planet Fashion, a multi-brand outlet for men’s wear in Kathmandu valley has launched a new range of winter clothing for style-conscious consumers. The collection includes more than 100 winter garments like jackets, blazers, sweatshirts, hoods, long shirts and pants...
Fashion & Lifestyle
Grasim Announces Exclusive Tie-up with Amazon
In order to make the brand more accessible to a larger audience, the leading men's wear fabric and ready-made brand Grasim has announced an exclusive tie-up with e-tailer Amazon.in.According to the strategic partnership, Grasim will engage more closely with...
Fashion & Lifestyle
Durability Redefined Trousers
Images Business of Fashion speaks to SK Jain, Founder, Granite, part of the company Fine Threads Clothing Co. about the brands operating structure, how it came into being and its future plans. Founded in April 2012 the brand specialises...
Retail
Why should a retailer move to tier-II & -III cities
Apart from retail growth in urban and tier-I cities, there is also a radical shift witnessed in consumption patterns in smaller towns with people moving beyond necessities and using products that were once sold only in urban areas. The...
Fashion & Lifestyle
Birla Cellulose Organized Hub Meet In Ludhiana
Birla Cellulose- leaders in manufacturing Viscose fibre from the house of Aditya Birla Group- in association with Ludhiana Knitters Association organized a wholesale meet in Ludhiana, attended by experts from the knitting, processing and garmenting industry.The meet started with...
Fashion & Lifestyle
Liva Collaborates with AND, Global Desi, Allen Solly & Van Heusen
The new age fabric made with natural fibres from Pulp & Fibre Business of Aditya Birla Group, Liva has announced its association with AND, Global Desi, Allen Solly and Van Heusen - some of the biggest players in the...
Retail
Aditya Birla Group to Restructure its Retail Business
Kumar Mangalam Birla plans a makeover of his retail business by merging all the retail businesses of the group to establish a single listed retail company, states a leading daily. According to the media report, sources having direct knowledge...
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Indus Valley Cosmetics to Invest ₹40 Crores in R&D
The brand aims to enhance the visibility of its flagship product ‘Organic Gel Hair Colour’ through nationwide advertising and...
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