Adidas

Berkshire Partners LLC, the Boston-based private equity firm, and Rhône, a private equity firm with offices in New York and London, have made minority equity investments in Coty Inc., a leading global beauty company. Each of the investors will...

To tap the growing opportunities in the sports category, multi-brand sports and lifestyle speciality retail chain Planet Sports, a Pantaloon Retail (India) Ltd company, has recently opened its first large format 'Destination Superstore' in Delhi. The outlet at Ambience...

Months before FIFA 2010 kicked off, various brands started their own competitive marketing race. The brands represent all fields of the market, from apparel, to banks, to drinks and more and still more... The official drink partners for...

LFW (Mumbai) & WIFW (New Delhi) the buzz of business and fashion was back in its favourite locations – Mumbai and Delhi. At both Lakme Fashion Week (Mumbai) and Wills India Fashion Week (Delhi), we discovered a great fashion...

No more fretting over fallen light or running in the night now! Designer Stella McCartney has created a glow-in-the-dark clothing range, for adidas. It is part of her Fall/Winter 2010 adidas sportswear collection. The line will be placed within...

adidas miCoach, the personal and real-time audible training system, takes its offering to the next level with the introduction of the miCoach app featuring sports-specific training programmes designed to coach sports and fitness enthusiasts, amateurs and professionals alike.With the...

Sportswear brand, adidas presents the brand new version of the legendary Barricade. The Barricade 6.0 features unrivalled stability and durability characteristics and surprises with a new design and reduced weight. Justine Henin, Andy Murray, Ana Ivanovic and Jo-Wilfried Tsonga...

Chelsea FC and adidas have unveiled the new home shirt for the 2010/11 football season, supported by an outstanding advertising campaign, developed by pop artist and Chelsea fan Sir Peter Blake. Blake, who most famously designed the...

Cricket will always be in, in India. But making its presence felt, in a not so subtle way is football. And with the ongoing FIFA World Cup the popularity is on an exponential growth. A recent Nielsen Global...