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Retail is no longer a store-count game: adidas Brand Activation Director, Amrith Gopinath

Retail is no longer a store-count game: adidas Brand Activation Director,...

With the Centre permitting German sports goods maker adidas to operate fully-owned single-brand retail stores as well as cash-and-carry...
To Re-Lease or Not to Re-Lease: Understanding the dynamics and nuances

To Re-Lease or Not to Re-Lease: Understanding the dynamics and nuances

It isn’t uncommon to see new brands or existing brands shuffling space in malls every few months. We speak...
Jabong targets 80 pc sales growth in the new avatar of its Big Brand Sale

Jabong targets 80 pc sales growth in the new avatar of...

India’s leading online fashion destination, Jabong.com, has announced the launch of the Big Brand Sale to be held from...
adidas to exit wearable fitness device segment

adidas to exit wearable fitness device segment

German sportswear and equipment MNC adidas announced that it will be closing down its hardware division, and therefore, will stall the...
‘Myntra Fashion Upgrade’ offers shoppers a wardrobe makeover through a unique association with GOONJ

‘Myntra Fashion Upgrade’ offers shoppers a wardrobe makeover through a unique...

Myntra has announced the arrival of its latest campaign, ‘Myntra Fashion Upgrade’, a four-day event, beginning on November 21.This...
DIPP approves Reebok India's proposal to set up single brand retail store

DIPP approves Reebok India’s proposal to set up single brand retail...

The Department of Industrial Policy and Promotion has approved Reebok India's proposal to set up single brand retail stores...
The Grand Venice: Creating an Italian retail destination in Greater Noida

The Grand Venice: Creating an Italian retail destination in Greater Noida

Malls have a few things going for them that can’t be replicated online. For one, they afford customers the...
Oberoi Mall to explore Omnichannel route, to launch premium mixed-use retail projects by 2020

Oberoi Mall to explore Omnichannel route, to launch premium mixed-use retail...

Envisioned as a fashion and entertainment destination, Oberoi Mall opened its doors for shoppers on April 15, 2008. Situated...
What Raymond, Adidas, Big Bazaar, Pepperfry are doing to engage in-store shoppers

What Raymond, Adidas, Big Bazaar, Pepperfry are doing to engage in-store...

The retail industry is where change is the new constant. Globally, the retail sector has been undergoing a revolution...
New adidas initiative aims to draw attention to alternate sports and athletes

New adidas initiative aims to draw attention to alternate sports and...

adidas has launched its latest initiative #FanTheFire to focus attention on athletes who pursue lesser followed sports. The digital...