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Abhijit Ganguly

Trouser tales

All day comfort remains the prime criterion for any trouser fabric and that is what men look out for when narrowing down on what best suits them. The trouser fabric market is dominated in India by names like Raymond,...

Grasim Announces Exclusive Tie-up with Amazon

In order to make the brand more accessible to a larger audience, the leading men's wear fabric and ready-made brand Grasim has announced an exclusive tie-up with e-tailer Amazon.in.According to the strategic partnership, Grasim will engage more closely with...
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Max Fashion launches new youth centric brand ‘Urban’

The first Max Urban collection will be available across the brand's retail stores as well as on the e-commerce...
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