IMAGES BoF Study: USAGE OF COTTON IN INDIAN BUSINESS OF FASHION-2008
CONSUMER POLL |
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Incentive details: |
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*Assured Gifts to all respondents . Everyone will get the free subscription for 3 months for any one of the magazines mentioned below and after that can get a 50% discount on the subscription for any chosen time period |
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On Lucky Draw: |
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*First Prize: 5 respondents will get a FREE subscription for 3 years on any of the three magazines choosen below. |
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*Second Prize: 10 respondents will get a FREE subscription for 2 years on any of the three magazines choosen below. |
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*Third Prize:15 respondents will get a FREE subscription for 1 year on any of the three magazines choosen below. |
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| Designation |
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| Institution |
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| Mailing Address |
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| City |
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| E-mail ID |
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| Mobile/Phone |
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| 2. Marital Status
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| 3. Age Group
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| 4. Profession
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| 5. Approximate monthly household income
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6. Which of the following Items you possess?
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Press ctrl to select multiple options |
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| 7. In each of the given apparel categories, please mention the NUMBER of COTTON-CONTENT items and NON-COTTON items you purchased during the last TWO years. |
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| 8. In each of the given apparel categories, please mention your total SPEND on purchase of Cotton-Content items and Non-Cotton items in a typical YEAR. |
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| 9. During what time of the year or occasion do you normally Shop for Cotton-Content items in the given apparel categories? |
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| 10. To what extent do the following properties/factors influence your purchase of Cotton-Content Apparel/Fabrics? [Please Rank on a scale of 1 to 8: 1= extremely high … 8= extremely low] |
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| 11. Where do you usually prefer to Shop for Cotton-Content items in the given apparel/fabric categories? |
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12. Can you please name one Advertisement campaign related to Cotton-Content Apparel/fabrics that you liked and which also reinforced your preference for Cottons? Please mention the name of the Brand, where you saw the Ad (TV, Movie, Newspaper, Magazine, Roadside Hoarding, etc) and a short description (max 75 words) of what was special in the Ad. |
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13. In each of the given apparel/fabric categories, please mention the Brand you admire most and the Brand you last purchased in Cotton-Content items and Non-Cotton items. In case you get the item Tailored or home stitched/knitted, please also tick the last column. |
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*conditions apply: who fill in the Questionnaire completely |
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