Premium Global Brands at Avani Heights Kolkata

Kolkata's retail scenario is expanding like never before. To accelerate this growth further, Planet Retail Holdings Pvt. Ltd has launched six new international brands at Avani Heights, the city's newest retail landmark at AJC Bose Road. Developed by Avani Group, the 30,000-square-foot retail complex houses the brand shops of Guess, The Body Shop, Marks & Spencer, Accessorize and Planet Sports. The occasion also marks the introduction of these global players to the eastern region for the first time ever. In order to cater to the growing lifestyle spend of the upwardly-mobile youth customers, Planet Retail Holdings has introduced this eclectic mix of fashion and lifestyle brands.

UK-based lifestyle major Marks and Spencer has occupied 12,278 square feet at Avani Heights, displaying its complete range of fashion apparels, lingerie and toiletries for men and women. Along with branches at 11 strategic locations in India, Marks and Spencer's new outlet at Kolkata echoes the brand's global identity through its signature style décor.

Next, another favourite fashion brand from the United Kingdom, has opened its 6,455-square-foot brand shop at Avani Heights targeting the high-income customer segment. The shop houses a wide collection of clothing and fashion accessories for all age groups.

Eyeing the growing population of hip-hop generation in Kolkata, Guess has launched its first brand store, occupying approximately 3,426 square feet at Avani Heights. The store provides its same global merchandise for Kolkata's customers, bearing its trademark assurance of hi-fashion designs and quality. The outlet at Avani Heights marks the 14th store launch in India for the brand. A second outlet in the city is due soon, at the upcoming South City Mall. Guess currently occupies 30,000 square feet of retail space in India, and is present in 76 countries worldwide.

The Body Shop, the personal-care giant with 2,000 stores spread across 54 countries, has taken up 1,698 square feet at Avani Heights to retail its unique range of skin, hair care and spa products to Kolkatans. At its 4,163-square-foot brand shop, Planet Sports retails golf accessories by Callaway, swimwear by Speedo, and sports footwear, apparel and equipment by Prince, Reebok, Nike, Adidas, Spalding, Wilson, Converse and Puma. Planet Sports, the retail wing of Planet Retail Holdings Pvt. Ltd, has over 40 multi-brand sports speciality stores across the country.

Planet Retail Holdings has also introduced the UK label Accessorize for the first time in India, at the Avani Heights address. Deriving its chic from its mother brand Monsoon, Accessorize offers a stylish yet very ethnic fashion accessories range. As of the present, Accessorize has at least one store on all high streets and shopping centres in the United Kingdom, and is running successfully in many different countries. The brand store in Kolkata is spread over an area of 2,398 square feet .

“Each of these brands has its own unique positioning. What makes them cohesive is the sheer aspiration and exclusive value that they enjoy and the great belonging they bring with them for globally travelled Indians,” said Arun Bhardwaj, MD, Planet Retail, at the inauguration.

Presently, Planet Retail has over 75 stores of various concepts spread across India, with total retail space of over 100,000 square feet. The company employs more than 500 people across its offices and stores.