Branding/Marketing

Culture curry
On a recent flight from Mumbai I was sitting next to the head of HP, who was travelling to India as an observer of the Indian retail scenario. When she asked me what business I was in, I told her that my company was developing speciality malls in India.

What a Shopper Seeks: Conveniences and Innovations
They say change is the only constant in life. That adage is certainly well reflected in the considerable and continuous movement in our industry – a result of frequently changing consumer's demands, purchasing trends and the focus on time

"Back to the Future"
They say change is the only constant in life. That adage is certainly well reflected in the considerable and continuous movement in our industry – a result of frequently changing consumer's demands, purchasing trends and the focus on time

Feathers in the cap
A one time small retailer has branched out into a chain of six stores with plans to spread itself further in the northern market. IMAGES BoF profiles the New Delhi-based fashion store, Ritu Wears.

Secrets revealed
An exporter turned brandmaker is trying to redefine nightwear as dramatic, seductive and utterly original. Ranjan Kaplish profiles Pretty Secrets.

Hasbro: Ready to dream
Chennai-based Hasbro Clothing, already a hit among youngsters with brands like Genesis, Basics and Probase, is eyeing a turnover of Rs 1,000 crore by 2015. With major expansion plans on the anvil, including retail growth, brand extensions and new product launches...