Fashion & Lifestyle Buyer Seller Meet
June 29-30th & 1st July 2008

Why PURE and PLAY?

Simply because merchandise for the modern Indian woman is a wide territory from apparel (in basics to fashion, in traditional to western, in casual to ultra formal and specialty clothing), from travel accessories to jewellery, from timewear to footwear, and from cosmetics to diet foods. It is a challenging expanse, and given India's geographical spread and diverse tastes, creating a national brand and extending it to retail is a tough proposition.

And for kids, the category keeps enlarging. Today, it comprises not just apparel, but also specialty furniture & furnishings, games, toys, character merchandise, hobby ideas, learning tools and more. But, branding is minimal. What India requires is a booming specialty retail offering that offers niche kids' merchandise delivered in differentiated environments. But specialty retail can only arise out of differentiated merchandise, and retailers need access to such manufacturers, and vice versa

And that is what PURE and PLAY will do. We want the retail experience for Indian women and children to be upgraded, and fast. And we want to create an access route for manufacturers to meet with India's largest retailers and specialty stores, and for them to reap the benefits and excitement of India's organized retail revolution.

For us, PURE and PLAY is a challenge. But for you, it could contain just the business opportunity that your product and brand needs.

Images Multimedia Pvt.Ltd. – The organisers of India Retail Forum, India Fashion Forum

Official Magazine: -Images Business of Fashion, Images Retail, F n L, Sportswear International India

Online Patner: www.indiaretailing.com, www.imagesfashion.com, www.imagesretail.com.

For more details contact:-

Delhi: - Lokesh Chopra - +91 9811911340 / 011 40525000, email: - lokesh@imagesfashion.com
            Karsan Bedi - +91 9818317414 / 011 40525000, email: - karsan@imagesmultimedia.in

Mumbai: - Waseem Ahmad - +91 9833628852 /  011 29200043, email:- waseem@imagesfashion.com
                 Kuku Tacker - +91 9821126681 / 011 29200043, email: - kuku@imagesmultimedia.in

Kolkata: - Piyali Roy Oberoi - +91 9831171388 / 033 32920073, email: - piyali@imagesfashion.com

Banglore: - G D Singh - +91 9880146774 / 080 41255172, email: - gdsingh@imagesfashion.com