From the pages of Images Retail (June 2009)

Nutritionally Yours
By Ananya Saha

The pilot outlet of Nutri-Diet is currently in operation at New Delhi’s high street South Extension. Keeping in line with the current main business of healthcare, Nutri-Diet Clinic was established after a six-month research in metros and mini-metros. The research, undertaken by a hired agency on behalf of VLCC, revealed that hectic lives have forced urban Indians to ignore what they eat. “Whatever comes to the table is eaten. So there has to be someone to guide them and correct it. That is why we are positioning ourselves as ‘your guide to health and happiness’. If you have a healthy life, we promise that you will have a happy life,” explains Monica Bahl, business head, Nutri- Diet Clinic.

The clinic aims to give customized diet plans to tackle various health- and weight-related problems. Nutri-Diet is VLCC’s initiative to develop awareness and dispel any misconceptions on diet for health-related issues. So how is it different from VLCC Healthcare Centres? Bahl clarifies, “We help people of all age groups, and of all physiological and medical conditions, to understand and follow healthy diets and proceed in their journey towards wellness within the constraints of regular personal visits.”


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