The challenges to establish a men's shoe brand in a market is still a tough job in India. Puneet Verma, vice president, Shoe Tree, talks about strategies to overcome the hurdles...

Indoor vs Outdoor Air
What used to be a dreadful shopping exercise earlier, has now become a pleasant experience, thanks to the retail boom in India. However, with the advent of malls, shopping has become an indulgence as these malls offer almost everything under one roof, in a soothing and comforting ambience...

Implementing a disciplined process of energy saving
Several independent studies have shown that payback periods as well as ROI make energy-saving techniques a highly attractive proposition, and the soft benefits create goodwill within and outside the company...

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