Titan launches India's first watch experience Zone

04 Feb 2010

Titan Industries Ltd. launched India’s first watch experience zone to mark the 25th anniversary of the Company’s birth. This unique centre, called the Titan Experience Zone (TEZ), takes consumers through a delightful and interactive voyage in the world of watches. Crafted with the latest video, audio and sensory technology by Titan Global Design, in collaboration with Experiential Design Lab, an Indo-Italian design firm, this experience zone is yet another pioneering offering from Titan.

The Titan Experience Zone (TEZ) was inaugurated at a glittering ceremony today at the "World of Titan" flagship store in Hosur. The launch was announced by Mr. Bhaskar Bhat, Managing Director, Titan Industries Ltd. He said - "Titan has now completed 25 years of proud leadership in the watches industry. The Titan Experience Zone has therefore been created at the place where our first wrist watch took birth, Hosur. Several million consumers in India love and wear our watches today, and we are sure this spectacular journey through our history and our watches will enthrall them."

The Titan Experience Zone is built around the theme of "Time". It has five spectacular experiential areas, titled Immersion, Reflection, Engagement, Conversation and Delivery. In each of these five areas, visitors discover for themselves interesting new facts about watches, relevant insights about time, and inspiring details about Titan. The Zone is an opportunity to experience the essence of Titan through a "touch and feel" experience which is on par with the finest in the world.

Speaking on the occasion, Mr. Bhaskar Bhat went on to say - "We welcome watch lovers from across the country to visit the Titan Experience Zone at Hosur, which is a first of its kind in India. We have used state-of-the-art technology to create a memorable and splendid exploration of time, our watches and our heritage. Visitors will find several surprises here, including brilliant visual exhibits that respond to your touch, magical mirrors which amaze you, precision components which come alive and astonishing facts which engage you all the time. This is a wonderful way to experience the magic of Titan."

Ms. Revathi Kant, Head, Titan Global Design, added - "At Titan, we are proud to bring to Indians such a break-through experience zone. We look forward to welcoming our visitors here, and assure you of a memorable visit."

Titan Experience Zone (TEZ) is especially dedicated to several million Indians who have been proud and loyal customers of Titan. It is housed in the "World of Titan" flagship showroom next to the Titan factory at Hosur, and is open to visitors 10 am. to 8 pm. every day.