SABMiller accords with Infosys to boost in-store marketing

29 Jul 2009

SABMiller, the global brewing company, has partnered with Infosys Technologies to evaluate and improve the effectiveness of its in-store shopper marketing campaigns. SABMiller has chosen Infosys to conduct in-store projects leveraging the Infosys ShoppingTrip360 solution to analyse shopper and shelf activity around their beverage brands, helping improve the uptake of SABMiller products.

The project will currently get implemented in Romania in Europe. “We are starting with a pilot program of the Infosys ShoppingTrip360 solution, we aim to improve the effectiveness of all our European in-store marketing campaigns by helping increase shopper engagement leading to greater sales,” said Yvan Goupil, head of insights, SABMiller Europe.

“Significant changes have been occurring in the Romanian retail sector since joining the European Union in 2007. One important shift has been the development of modern trade formats that have necessitated a whole new approach to shopper marketing,” said Lorand Papp, trade marketing director, Ursus Brewery, a SABMiller wholly owned company in Romania.

SABMiller selected Infosys for its proven technology leadership in the CPG industry. Upon successful pilot completion in Romania, SABMiller will evaluate the results and look to roll out the Infosys solution in other key markets around the world.

--IndiaRetailing Bureau