BSNL to tie-up with retail chains

08 May 2009

State-run BSNL is looking for tie-ups with big retail chains in the country to sell its products and services under an aggressive marketing strategy.

The company is inviting proposals from interested retail chains directly or through consortium to sell BSNL’s products and services from their outlets, a senior official of the PUS said.

The initial agreements will be entered into with the successful retail chain or with the lead partner of a consortium for two years, which can be extended further as per performance. BSNL has operations across India except Delhi and Mumbai.

The retail chains will get upfront payment for basic commission and discounts ranging from Rs 150 to Rs 1,500. The chains need to have a minimum 50 outlets and pan-Indian operations with annual turnover of minimum Rs 50 crore for the past two years.

The outlets will sell SIMs, instruments and other telecom products and will have to verify customer identity as per the government norms.

All blank Customer application forms supplied by BSNL will have to be collected by the retail company after being filled by customers along with requisite payment and identity proofs and verified by authorised signatory.

The authorised signatory shall be responsible for verifying customers' identity proofs along with CAFs. Retail chains will also need to maintain list of transactions, waiting lists, which will be converted to exchange wait list and merged on daily basis.

BSNL, wholly-owned by the government, has been trying to sell its products and services aggressively to the customers with a strong marketing focus.

People do spend time in malls, therefore, it will be easier for them to access the products and services and get their queries answered rather than visiting Sanchar Hats to buy the products, said an analyst.

Source: Zeenews.com