Haagen-Dazs set to open its first cafe in Delhi

27 Nov 2009

Haagen-Dazs, a super premium global ice cream brand, will open its first branded cafe in India in the capital next month.“We are setting up our first branded café in Delhi shortly, and as is the case in most global markets, the ice creams will be imported,” said Arindam Haldar, director at Haagen-Dazs, owned by General Mills of the US.

The cafe will be opened in the first week of December at Select City Walk at Saket through a franchisee deal with RTC Restaurants, which runs restaurant chains Ruby Tuesday and Italian Sabarro in India. RTC is the exclusive franchisee rights holder for America’s most-loved super premium ice cream in India.

As of now, the brand is available in limited select stores such as Sugar & Spice in Delhi, and Nature’s Basket in Mumbai, apart from few 5-star hotels. It sells ice cream bars, sorbets and frozen yogurt. Its existing prices range from Rs 185 for a 100-ml serving, to Rs 625 per 500-ml carton.

Established by Polish immigrant couple Reuben and Rose Mattus back in 1961, Haagen-Dazs is today one of the largest super premium ice cream brands in the world. It’s the market leader in the US with about 45 per cent share and is present in 54 other countries.

Starting with only three flavours — vanilla, chocolate and coffee — the company opened its first retail store in Brooklyn, NY in 1976. Today, Haagen-Dazs produces ice cream, ice cream bars, ice cream cakes, sorbets and frozen yogurts.

— IndiaRetailing Bureau