From the pages of Images Retail (June 2009)

Mera World
By Piasi Sinha

The report further explains that the Indian retail market is a unique case of consumption driven economy and it has a large base of young population whose appetite for leisure and entertainment is galloping at an enormous 14 per cent per annum. With such market characteristics the leisure retail market in India is all set to experience the new affluence. As per IRR 2009, the overall leisure and entertainment business is on its way to reach Rs.60,000 crores mark by 2010-2011.

Moreover, according to India Retail Report 2009, the leisure and entertainment category is ‘recession proof’. No doubt leisure retail is a category that promises the maximum growth potential. To make the category more interesting and playful, Music World Retail Ltd — the speciality retail company of RPG enterprises, recently launched a new format Mera World — a new format that claims to redefine the leisure retail experience. The first store under this format was inaugurated in Bangalore on May 9.

“The ever-evolving Indian consumer is constantly looking for wider boutique of assortment. Modern Indians are looking for a space where they can go to expand their minds and enrich their lives,” claims Subrata Chowdhury, president, Music and Books, RPG Retail. Driven by the thought of creating a differentiated offering for today’s generation, RPG has created ‘Mera World’ — a space for young individuals where the company has tried to put together an offer that appeals to young minds. “The Mera World format has been inspired by the concept of offering a product bouquet that encompasses a host of complementary products and service categories, which matter to today’s generation,” explains K. Dasaratharaman, president, speciality retail, RPG.

Dasaratharaman adds, “Our experience in lifestyle retail told us that the evolving Indian consumer is constantly seeking a wider bouquet of options in the shopping play. The Mera World idea has germinated from this, and we have tried to put together an offer that encompasses a host of complementary product and service categories which matter to the consumers. Bangalore is a true representative of the new Indian - this was a deciding factor to launch the store here.”



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