MAKE INDIARETAILING MY HOME PAGE.
  • GROUP WEBSITES
  • IMAGES GROUP'S WEBSITES
    • IMAGES Group
    • IndiaRetailing
    • ImagesFood
    • IMAGES Fashion
    • Images Business of Beauty
    • IMAGES Retail
    • Images Shoes & Accessories
    • M Magazine
    • Livingetc
    • India Fashion Forum
    • Food and Grocery Forum India
    • India Retail Forum
    • Shopping Centre Forum
    • Images Retail Directory
    • IRIS Retail
  •   |  
  • Home
  •   |  
  • About Us
  •   |  
  • Advertise with Us
  •   |  
  • Feedback
Indiaretailing
 
  • News
    • » Top News
    • » Top Headlines
    • » Company News
    • » Results Watch
  • Exclusives
    • » Indiaretailing Exclusive
    • » Interviews
    • » Features
    • » Expert View
    • » Store Spotlight
    • » Event Picture Gallery
  • What's New
    • » Malls
    • » Stores
    • » People
  • Retail Jobs
  • Technology
    • » News
    • » Interviews
    • » Analysis/Whitepapers
    • » Solutions
  • Online Book Store
  • Retail Industry
    • » Know Your Honchos
    • » Know Your Company
  •   Interviews
  •   Columnists
  • Events
    • » Latest Events
    • » Event Picture Gallery

retail store supply, chain retail store, electronics retail store, specialty retail store, clothing retail store, india real estate
Your are here  »  Home  » Editorial Analysis

TECHNOLOGY IN RETAIL-PART II


Andrew Levermore, chief executive officer, Hypercity, delves some more on the “technology in retail” paradigm in the context of his organisation's experience.

Hypercity is part of K Raheja Group, which has retail interests with its two existing chains, Shoppers' Stop (department store) and Crossword (bookstore). Hypercity was launched in Malad, Mumbai, in May 2006 as an approximately 120,000 square feet “true” hypermarket.

Hypercity offers a wide and contemporary range of products sourced from local as well as international markets. The product range includes food, homeware, home entertainment, hi-tech, appliances, furniture, clothing, sports and toys. The company is planning to open 28 Hypercity outlets across India, with one to be operational by this year-end. It is also reported that Hypercity may roll out some 300 smaller grocery stores in more than 50 cities by 2010. These will be called Express City.

What have been the three most important benefits of technology adoption in your operations?

  » Speed of customer checkout
  » Sales data
  » Inventory data

To what extent has technology adoption helped improve productivity and lower costs?

Technology does not improve productivity or lower costs until you have reached an optimum size relative to the investment. Early investment is not profitable in my experience. It is expensive and often creates more work and user input than a simple manual system.

Do you think you are using technology optimally? Specifically, have your supply chain and merchandise control mechanism been benefited?

We will not optimise our investment until we have grown by at least another 10 stores.

Have your forecasting mechanism improved due to better and reliable technology integration?

While we own the most sophisticated retail forecasting software available, human intelligence and a merchant mentality are never far away. It is this which will separate great retailers from average ones – not technology.

Next »
  • Home
  • |
  • About Us
  • |
  • Advertise with Us
  • |
  • Expert View
  • |
  • Retail Jobs
  • |
  • Retail Review
  • |
  • Store Spotlight
  • |
  • Know Your Companies
  • Partners in Retail
  • |
  • Branding/Marketing
  • |
  • Shopping Centre News
  • |
  • Know Your Honchos
  • |
  • Careers with Us
  • |
  • Contact Us
  • |
  • Disclaimer
  • hit counters
Google
  Copyright @ 2007 indiaretailing.com. All rights reserved.
Powered By Online Division
Find the latest online retail news, india retail news and information regarding retail market research at Indiaretailing.
To View More IMAGES Sites, Scroll & Click Once