Office Signages

The office roof structures have been designed to match the aerofoil design of the canopy. Their modularity gives the increased advantage of extension in future business propositions while still maintaining uniformity, thus making the formal language of the outlet more pronounced and attractive through the use of brand colours.

Parallel display unit

A major attraction among the customers, as the vehicle operator observes the fuel dispensing at his front through TV screens along with enlarged LED-displayed parallel indication of fuelling quantity and rates. This also is an entertainment source for co-passengers with revenue earning resource through advertisements.

Bay Status Indicator
Unseen in any petro-retailing station, the Red & Green lights for Wait & Go indications on the canopy pillar facilitates the customer to choose among the free bays for fuelling as he enters.

Scrollers
These display the safety, quality and quantity awareness promotion among consumers in an innovative and educative way, instead of the normal practice of pasting the statutory signs. This unique feature captures the mind of the customer as he is able to appreciate the reasons. It also works towards advertising and entertainment for co-passengers, while being a revenue earning resource.

Add on Unit
The transparent top three shelves of this multi-purpose facility provides an excellent opportunity for displaying co-branded products and attracts a customer's attention.

Automatic Bill Print Out
This system for every sales transaction assures quantity delivery. Illumination Imported luminaries of Philips with up-lighters and down-lighters provide highest colour rendering index for customers to appreciate the creativity, beauty and also provide adequate visibility at the fuelling bay. The concept of symmetric and asymmetric luminaires have been introduced for the first time in India through NRL stations.

Monolith with Auto price change unit
A dynamic, computerised system to remotely change prices from the sales room. This futuristic thought of adjusting prices can provide a better competitive edge in price wars in a free market scenario.

Materials
New technology materials such as aluminum composite materials, PET G, Zinc alum sheets and 3M Vinyls were used for developing these “Designer Outlets”. 3M materials were used for monoliths, spreaders, logos and fascia signages.

Mini 300 luminaires designed exclusively for petrol station applications were introduced to achieve symmetric and asymmetric lighting requirements. Depending upon space availability in the supporting structural members, Compact Fluorescent Lamps (CFLs) were used. Life cycle costing of the elements were taking into consideration while selecting the materials and components.

To achieve harmonisation in branding, colours of NRL and the curve ndicating ”rising Energy of the East” were used in every possible element of the outlet for powerful brand recall.

Quick Questions

When was the blueprint for NRL devised?
The blueprint for NRL was devised way back in April 2004. The main challenge was to create a distinct identity in petrol retailing through innovation, world class infrastructure and services, that were different from the present established market players. Another challenge was to execute a different canopy design that would replicate the look of a space station! NRL says it took utmost care in selecting the brands for its requirements. The aim was to have a low life-cycle cost for all the material that was used.

Are NRL energy stations an integral part of BPCL stations or stand-alone and independent?
NRL is a subsidiary company of BPCL, however permission from Ministry Of Petroleum and Natural Gas was taken to develop retail outlets on stand-alone and independent basis.

How many NRL stations are there in existence and where?
There are at present about 59 retail outlets of NRL that are located in north, south east and north east states. The first retail outlet of NRL was commissioned at Kaziranga, about 240 km from Guwahati (Assam), which is a world heritage centre for the Rhino.

What is the average size of an NRL station?
Average size of an NRL retail outlet is about 150 feet (front) x 120 feet. The size of the retail outlet depends upon various customer-oriented facilities like a dhaba, if required.

What is the average investment?
Average investment on a retail outlet/ Energy Station is about Rs.1.2 crore. Investment on the outlet depends on how many customer oriented facilities like a dhaba are to be included, throughput, and location of the station.