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Sandeep Mittal

Mix Modelling: Spend Where It Matters

The trouble with writing about mix modelling is that one can descend into cliché-land very quickly, end up stating the obvious over and over...

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Ankur Shiv Bhandari: The Global Voice of Shoppers

In Ankur Shiv Bhandari, managing director of the UK-based The Asbiverse Group, we find not just a seasoned professional...