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Ruma Mazumdar

Ruma Mazumdar
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No Child’s Play: Kidswear is serious business for brands

No Child’s Play: Kidswear is serious business for brands
Up until 10 years ago, kids in India would wear whatever their caregivers decided was right for them. They were dressed in hand-me-downs, sensible...

7 fashion designers and their successful prêt-à-porter lines

7 fashion designers and their successful prêt-à-porter lines
Once upon a time, designer clothes meant haute couture ramp walk, collections that were way beyond the reach of the masses, threads you could...

6 brands making a fashion statement by going green

6 fashion brands making it big by going green
It makes you look good, but the reality of the apparel business is ugly. It has turned into one of the world’s most polluting...

13 global apparel and accessory giants and their India success stories

13 world apparel giants and their India success stories
The global apparel retail industry is big not only in terms of its consumer base, but also in numbers, brand players and influencers. Statistically...

Beyond Vanilla Selling: Fashion start-up apps that offer more

Beyond Vanilla Selling: Fashion start-up apps that offer more
The fashion retail sector is one of the most dynamic industries in India. The sector has seen many changes in recent years. From retail...

Designer kidswear brand Kids Around to open 4 stores in India

Designer kidswear brand Kids Around to open 4 stores in India
This year, the Indian kidswear market received its first premium multi-brand store with the launch of Kids Around at Ambience Mall, in Delhi’s Vasant...

Jacqueline Kapur’s Ayesha Accessories adding bling to India’s accessory market

Jacqueline Kapur's Ayesha Accessories making India's accessory market trendy
From looking after the merchandising of Puducherry’s first departmental store, Casablanca, to starting the garment division of popular Indian brand Hidesign and finally founding her own...
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