Mehak Sharma
Fashion & Lifestyle
Rebooting traditional marketing strategy: A case study of three fashion retailers
Advancements in technology and an increasing number of web users over the years have transformed the face of marketing, advertising, and brand promotion in India.
While...
Retail
Agri-tech startups: Bridging gaps in the agri-retail supply chain
Rapidly rising mobile and internet penetration, including in rural India, has disrupted the consumption story in India with startups embedding technology at every stage...
Food & Grocery
Online grocery delivery: Fundamentally flawed?
After almost a year-long funding frenzy that lasted until the end of 2015, the online food retail space, especially grocery delivery, doesn't seem to...
Retail
Brick-and-mortar omnichannel mantra: Acquire online startups
Earlier this month, Kishore Biyani-led Future Group acquired furniture e-tailer FabFurnish, reiterating a now-familiar pattern of buyouts by pure-play brick-and-mortar retailers of niche online...
Fashion & Lifestyle
Recycled fashion: The new e-tailing novelty
Picking on a predictable characteristic displayed by the average women shopper -- closet overflow, yet nothing to wear -- and borrowing a page from...
Retail
HR Matters: Happy employees equal happy customers
Imagine going to a restaurant and being greeted by a robot rather than a smiling, well-dressed and helpful steward. While tech-enables features may sound...
Fashion & Lifestyle
Nailing the Omnichannel Play: A case study of two retail giants
Welcome to the omnichannel universe, where consumers love the modernity and exploration possibilities of online platforms but have not completely fallen out of love...
Food
FDI in food retail: Ambiguity persists on category definition, merchandise mix
Even as the government is yet to detail the fine print on its FY'17 Budget proposal to allow 100 per cent foreign direct investment...
Retail
FDI in e-comm: End of pseudo marketplace models, say experts
While the new policy for foreign direct investment (FDI) in the fast-growing e-commerce sector has been welcomed by several lobby groups and offline retailers,...
Retail
Kishore Biyani predicts end of big online discounts
As the Government finally clears the air on the long-awaited definition of e-commerce in India and norms relating to FDI policies, Future Group CEO...
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Indus Valley Cosmetics to Invest ₹40 Crores in R&D
The brand aims to enhance the visibility of its flagship product ‘Organic Gel Hair Colour’ through nationwide advertising and...
