Friday, November 17, 2017
Home Authors Posts by Manisha Bapna

Manisha Bapna

Manisha Bapna
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Opportunities in Occasion Wear

Opportunities in Occasion Wear
The past decade has seen the emergence of powerhouse home-grown ethnic brands that have ridden the festive boom. However with all year round occasion...

Character Licensing: Powerful growth instrument for kidswear brands

Character Licensing: Powerful growth instrument for kidswear brands
Character and entertainment licensing is one of the largest segments of the licensing business, and is probably the part most recognized by the general...

How malls are embracing and leveraging technology

How Malls Are Embracing Technology
With digital disruption setting in, the future of malls and retailers is becoming unclear. However, malls can leverage technology, using it to give them a competitive...

Global Brands in India: The Latest Wave

Global Brands in India: The latest wave
Foreign Brands Sailing in Indian Waters With its huge catchment and consumption positive demographics the attractiveness of India as a destination market was never in...

International QSRs scaling up fast to grab 75 pc market share

International QSRs scaling up fast to grab 75 pc market share
The Informal Eating Out (IEO) industry is growing, and in turn, offering opportunities for QSR players to expand their presence and capture a larger...

Why clothes manufacturers are going organic

Organic Clothing - Benefits and Challenges
In Europe, more than 30 per cent of baby clothing today is organic cotton. The interesting fact is that while most of it is...

Customers go the Omni-Channel way

She grew up in a time when shopping meant a trip to the local market and buying fresh vegetables or bring home a monthly...

Kids Fashion Goes Online

The fact that the market for kids’ clothing and accessories has been dominated by offline shops and supermarkets is soon changing with several online...

How well do we know our customers?

Having a good understanding of customers can help both retailers and brands to increase their sales exponentially. The more they know about customers and...

Worsted Wool: The Obvious & Not-so-obvious Choice

The increasing preference of experimental clothing fabrics for suiting’s has reduced the growth of worsted wool segment in India, locally and globally. Let’s look...
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