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IMAGES Business of Fashion

MAGES Business of Fashion
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Growth of casual wear in India

Growth of casual wear in India
Changing lifestyles, the comfort seeking middle class with high disposable income, and increasing urbanization has lead to casualization of both men and women’s wardrobes...

How will Omnichannel help retailers in the long run?

How Omnichannel helps retailers in the long run?
Convenience and ease of purchase have become key decision making factors for retail consumers and Omnichannel provides consumers with varied options to achieve this...

Sustainability is the core strand of Vajor: Nathasha AR Kumar

Sustainability is the core strand of Vajor: Nathasha AR Kumar
Vajor is a refreshing break from the monotony of this industry. A youthful brand created solely to bridge the gap between run of the...

5 select trends of the Indian apparel market

5 select trends of the Indian apparel market
India is a high-growth, fast-changing retail apparel market, with significant new growth opportunities for both foreign and domestic players. As a result of this, the...

14 domestic casual wear and athleisure brands to get excited about

14 domestic casual wear and athleisure brands to get excited about
While, growth optimism has been all pervasive in the Indian economy for the last 10-15 years, many sub-segments in the apparel segment have demonstrated...

Global fashion brands entering India

Global fashion brands entering India
India is becoming a hot bed for international brands and over the past few years. The fact that India is now among the the...

Retail mapping of top 16 promising women’s wear brands

The emergence of new jobs, new avenues, new ways of earning and spending, and increased awareness has lead to dramatic and unmapped changes to...

15 brands redefining kidswear in India

15 brands redefining kidswear in India
The kidswear segment is one of the fastest growing segments in the Indian apparel market. The market was worth Rs 59,520 crore in 2015...

8 fashion accessory brands adding bling to the consumer’s wardrobe

8 fashion accessory brands adding bling to consumer's wardrobe
With rapid urbanisation, media exposure, and our new belief in ‘Look Good, Feel Good’, the popularity of fashion accessories is now gaining unprecedented momentum....
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