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Cate Trotter, Insider Trends

The future of retail is dialogue and interaction – here’s how to start

Have you ever heard of the concept – ‘show don’t tell?’It’s one of the golden rules of writing (at least according to those in...

How to empower your retail staff

Empowering your retail staff equals a better shopping experience. Fact. For all of the advances in technology, when it comes to the physical store...

How to use all retail channels for a more personal customer experience

Not that long ago everyone was talking about Omnichannel. While the buzzword has fallen by the wayside a bit, the idea of a joined-up...

How storytelling can heighten the customer experience

Experience is a huge part of retail today – particularly for brick-and-mortar stores. It’s what separates the physical from the digital by offering something...

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