Alagu Balaraman and Sivaramakrishnan Narayanan

Value Over Price: Tips for retailers for offering true value to consumers

Alagu Balaraman and Sivaramakrishnan Narayanan - September 5, 2016

What can the retailers – especially the modern trade – do that the consumers perceive value? How can value be defined? Does this definition...

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Alagu Balaraman and Sivaramakrishnan Narayanan

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