Ruchi Soya Industries Limited, a leading FMCG company and the largest manufacturer of edible oils in India, has signed actress Priyanka Upendra as brand ambassador for its brand Sunrich. The company would shortly be unveiling a mass media campaign featuring the actress. Sunrich refined sunflower oil was recently launched in South India, Maharashtra and West Bengal.
According to the company, the new Sunrich refined sunflower oil is ‘Clearer, Lighter, Healthier’ as its unique 7-stage refining process eliminates impurities. The oil contains Vitamins A, D & E and has zero cholesterol. Food cooked in Sunrich absorbs up to 15% less oil (compared to other ordinary sunflower oils).
Satendra Aggarwal, COO, Ruchi Soya, says, “Sunrich is a brand that stands for health and wellness. We have highlighted the oils multiple benefits through our new campaign that will be telecast across leading regional channels.”
The new Sunrich refined sunflower oil is available in 500ml &1 Litre pouches, 2 Litre & 5 Litre jars as well as in 15 Litre bulk pack both jars and tins. It is available across all grocers, neighborhood kirana stores and general stores. It is also available across modern retail chains, supermarkets and standalone self-service stores.
