Winner of 2014’s Coolest App in Europe, Shopcade is the social shopping app that is taking the world by storm. After mastering the British and American markets, Shopcade has identified India as its next stop in its bid for global expansion. Shopcade’s social shopping platform is very scalable and technically can open any new markets. Along with Japan, traffic rates from India are exceedingly high, without the app having launched or marketed to the region. A number of Indian brands and India-based bloggers are already actively engaged with the app.
Nathalie Gaveau, CEO of Shopcade says, “Seeing that India has been a top location for the Shopcade mobile app downloads, we’re proud to open a dedicated Indian feed for our members.”
India has a large e-commerce presence (42.3 million potential Shopcade users with £5.8 billion potential spending), but there are not any notable fashion platforms like Shopcade.
In July, Shopcade will launch its iOS and Android mobile apps, as well as its web-based platform, shopcade.com across India. The initial Shopcade team will consist of one India-based editor and three correspondents who will create daily content for its Indian audience. “Indian users are increasingly shopping online and with so many multi-brand websites it is easy for them to get lost.
With key international players coming to India, the market for online commerce is growing manifold. Our team of credible bloggers and other influencers will browse the internet to help Indian Shopcade users sort through the right trends and looks at the right prices,” says Kriti Tula,
Shopcade India Country Manager.
