Timex Retail Introduces New Brand Identity, Timex World

Timex Group India has introduced a fresh retail initiative by announcing the revamp and repositioning of their branded retail into a new brand identity, Timex World. The new name has a strong connect with the mother brand Timex that will help achieve a compelling repositioning in the watch industry. The concept of Timex World store will now be a landmark in the company’s retail expansion strategy and all existing and upcoming retail stores will be revamped and resurrected as a Timex World outlet. The company plans to open 20 new stores in the fiscal year 2014. The new stores have been conceptualized based on a new retail design planogram of international standards that will amplify the brand prominence and connect directly to the consumers.