Top retail players on print during Jan-May’07

•  Top 10 retailers on print contributed 30% of ad volumes in Jan-May'07

•  Top 10 list features players catering to value/lifestyle, discount retail, garment as well as consumer electronics segments

•  Market-specific retailers like Silk Museum (from West) and Kalyan Silk Sarees (from South) also made to the top list

•  Overall, 293 new retail shops were launched on print during Jan-May'07, out of which the local retailers of companies contributed the highest, at 71%; independent retailers made up the balance 29%

•  Five of the new shops advertised with different concepts – The Mobile Store (retail telecom), Home Town (home solutions store), Rangoli Sarees (garments), Vadodara Central (city-based multi-format retail store), and Fabcity (hypermarket)

•  Nearly 60% of ads of big retailers were sales promotional during Jan-May'07

•  In sales promotions, maximum usage of price and multiple promotions by retail shops

•  Top 3 retailers with maximum usage of sales promotions were Kalyan Silk Sarees, Pantaloons Retail India and E Mart India