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“Customer is King, everything else falls in line”

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Kapil Hetamsaria founder of Velvetcase – a hybrid e-commerce platform started with the passion to deliver a complete customised and transparent fine jewellery buying experience to consumers in India and worldwide. The company has internationally acclaimed designers and manufacturing capabilities that currently cater to global retailers where each piece of jewellery promises a signature blend of refined sophistication and modernity.

Kapil’s love for jewellery started when he undertook a training course for diamond manufacturing and trading during his college days as an engineering student at VJTI, Mumbai. One thing led to another and he ran a retail diamond jewellery business for five years before heading out to the US for further education. Post completion of an MBA with Honors from the Booth School of Business at the University of Chicago, he was hired by McKinsey & Company where he closely interacted with Fortune 500 corporations in the Internet, Technology and Retail industry segments. Through his work at McKinsey, Microsoft, Dell, British Telecom he became an expert on the digital commerce business model with a good understanding of the technology led retail industry in India. Once he returned to India, Kapil, decided to use the best of their knowledge to take the jewellery industry to the next stage by bridging the online-offline gap for customers. Velvetcase was conceptualised.

First Job: Software Engineer, Tech Mahindra

Enduring memory from early career days:

Be Yourself – many of us try too hard to be like someone else – and end up losing valuable time in not knowing ourselves.

Favourite Business Icon:

Bill Gates – for his passion towards adoption of his product/vision always keeping in mind the benefit of the end user

Favourite business philosophy:

Customer is King, everything else falls in line

The company you admire the most:

McKinsey & Co. – the #1 management consulting firm in the world where I spent a few more memorable years of my life.

Key learnings in your career

Consistency builds trust and brand

Discipline builds Consistency

Passion builds Discipline

Zodiac sign

Scorpion

What you like to do the most in your spare time:

Play racquet sports – Squash, Tennis – and spend time with my family

Favourite book:

Rich Dad Poor Dad

Favourite movie:

3 Idiots

Favourite songs:

Jagjit Singh ghazals

Favourite movie icon:

Al Pacino

Favourite fashion brands:

Montblanc

Tag Heuer

Favourite shopping destination

Online fashion sites

Favourite holiday destination

Hawaii

Favourite political icon since independence

NA

Favourite food

Bengali sweets

Favourite season

Winter

What do you like most in people

Honesty and belief in themselves

Top three things you want to do at some point in life

  1. Ring the NASDAQ opening bell
  2. A PhD in Micro Economics at The University of Chicago
  3. Visit the Himalayas

Your vision for the nation

Make In India – a great initiative that will uplift the image and capabilities of our country on the global stage

Your idea of a life well lived

No regrets

The thing you value most in life

The warmth I enjoy from family, friends and people close to me

What makes you smile

Goodness

What qualities of your makes you feel good about yourself

Positive thinking

Who inspires you the most

My mom

If you had to teach something, what would you teach

Find your passion and pursue it!

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