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Where Have Macy’s Shoppers Gone?

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Macy's is the US department store market leader, but the company has experienced falling sales and consequent loss of market share in recent years.

Where Have Macy’s Shoppers Gone?

To find out where those shopper dollars have gone, we surveyed US consumers and asked those respondents who said that they shop less for apparel at Macy's than they used to which retailers they have switched their apparel spending to.

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