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BS Nagesh, Amitabh Taneja launch 7th edition of ‘I Just Did It’, a TRRAIN Initiative


Retail Awards – an initiative to honour customer service excellence delivered by retail associates across various retail formats – were witness to the launch of the seventh edition of the magazine, ‘I Just Did It’.

The magazine, a TRRAIN initiative was launched by , TRRAIN Founder and , Chairman & Managing Director of .

TRRAIN Awards were presented in a new format in 2018 in India. TRRAIN accepted only one story from each retailer/brand per category. It was called it ‘Ace of the Aces’. And although it was difficult for the HR team to select one from the many entries that they received, the best of the best with impactful customer service from across various formats reached the preliminary jury.

With the quality of service delivery being very high it was a tough task for the jury to select winners and for the first time, TRRAIN announced 24 winners from 21 companies across many formats of retail. The National winners were felicitated in a glittering ceremony on the February 21, 2018.

The stories of these category winners and the winners themselves are showcased in the seventh edition of ‘I Just Did It’, which has been published by IMAGES Group for the seventh year running.