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Liberty Shoes to add 50 more stores; targets Rs 1,000 crore revenue by 2020

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Footwear firm is looking at opening about 50 stores over the next one year as part of expansion plans and targetting an annual revenue of Rs 1,000 crore by 2020.

Liberty Shoes to add 50 more stores; targets Rs 1,000 crore revenue by 2020
Liberty Shoes is also betting big on the accessories segment it entered recently, which includes shoe care, foot care and leather bags

According to a PTI report: The company, which has about 12 sub-brands in its portfolio, is planning to introduce some new varieties in footwear products and mulling stepping up its retail presence.

The company’s current annual revenue stands at about Rs 600 crore.

Besides, Liberty Shoes is also betting big on the accessories segment it entered recently, which includes shoe care, foot care and leather bags.

“We will be opening about 50 stores in the next one year and expansion into multi-brand outlets is an ongoing process which happens every year,” , Managing Director, Liberty Shoes told PTI.

With regard to accessories, Bansal said the company has done the test marketing and the products are present in about 200 outlets.

“We expect the accessories segment to contribute at least 10 per cent of the overall business, which currently is at 4-5 per cent,” Bansal was further quoted by PTI as saying.

Liberty, the second largest shoe manufacturing company in the country after Bata, sells its products at 400 exclusive stores and through more than 5,000 multi-brand outlets.