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Deep Dive: Global male grooming market

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The global market for products is booming, and is projected to reach US $60.7 billion by 2020, according to Euromonitor.

Deep Dive: Global male grooming market
While some may attribute this to the growth in shaving products and fragrances, the strongest growth is actually in the largest category, male toiletries

While some may attribute this to the growth in shaving products and fragrances, the strongest growth is actually in the largest category, male toiletries. Valued at US $17.5 billion and comprising 37 per cent of total sales in 2015, this category includes men’s bath and shower, deodorant, skin and hair care products.

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