India’s promising consumer ecosystem has bolstered its attraction as a top emerging consumer market. The nation, over the past few years, has opened its gate to some of the biggest brands in the fashion world and their success has continually enticed others to explore the opportunities. The Indian consumer market grew fiercely post liberalization. And, after the global financial crisis of 2008, while the world’s major consumer markets – the US, Europe and even the Middle East – were reeling under immense pressure, the Indian market has not just been more stable but quite resilient. Naturally, it catches the fancy of foreign retailers and an increasing number of brands came forth to try their luck in the calmer Indian waters.
Apart from India’s rapidly expanding economy and consumption boom, one of the foremost drivers that propelled the nation to this vantage is the government’s continued support to relax FDI regulations in key areas of the retail sector. The UPA Government, since it came to power, has been concentrating to make India a much more open economy to the world, and has brought in radical changes to boost FDI and create a suitable climate for foreign investors. The measures seem to have borne some fruits, with India surpassing China and 29 other countries to top the 16th edition of Global Retail Development Index (GRDI) of 30 developing economies, for ease of doing business.
As expected, the big global fashion brands that enter India find comfort in partnering with major national incubators like Reliance Brands, Arvind Brands, ABFRL, Amazon, Myntra, etc. And these have been instrumental in facilitating the passage of the largest list of brands into India this year too. All, except Arvind Brands which had already announced that 2017 would be a year of consolidation and not of launches for them. While Reliance Brands helped the entry of brands like Bally, Kate Spade New York and Scotch and Soda, ABFRL brought in Simon Carter, and Amazon made available to the Indian consumers a slew of infl uential brands like Under Armour, Steve Madden and Juicy Couture. Espirit, that had exited the Indian market in 2012 after a lukewarm response has returned in partnership with Myntra. So too has Mango. Interestingly, Myntra will not only retail their products online but will also help the brands establish their offline presence. A select few brands have also entered India directly via their Indian subsidiaries, or found value in partners that can extend support across the value chain from manufacturing to retail.
In the following pages we feature some of the most significant fashion brands that have entered the Indian retail scene in the year 2017. Apart from these, the media was also abuzz with reports of the entry of a few other brands like Saucony, Bovet, Isaia, etc., who reportedly also launched themselves in India this year, but, unfortunately we failed to elicit their participation/confi rmations by time of going to print.
11 SIMON CARTER
Simon Carter’s uniqueness is embossed in its quirky, yet sophisticated and stylish designs straddling full range of men’s clothing and accessories. With a conspicuous presence of heritage and tradition in its collection and an uncompromised attention to detail and quality, the brand philosophy is rooted in a tradition of eclectic English style, taking classic forms and adding a twist of eccentricity. The Simon Carter men’s wear collection is a playful mix of prints and colours, tailored fit for the modern man to give them a sense of exuberance and style and at the same time, offering men the opportunity to develop their own sense of style.
Indian Partner – Aditya Birla Fashion and Retail Limited (ABFRL) brings together the learnings and businesses of two renowned Indian fashion icons, Madura Fashion & Lifestyle and Pantaloons Fashion and Retail. ABFRL is India’s No 1. Fashion Lifestyle entity with a combined revenue of Rs 6,633 crore for FY17, growing at a rate of 10 per cent and EBITDA of Rs 476 crore for FY’17 that has grown at 18 per cent over the last year.
Global Retail Presence – Simon Carter holds the distinction of being the most successful international designer with seven standalone designer brand stores in some of the most posh locales in the UK. His much sought-after collections are retailed in some of the most exclusive department stores and independent retail outlets in 35 countries around the world including Liberty, Bloomingdales (USA), Seibu (Japan), Brown Thomas (Ireland), and David Jones (Australia).
Bally is a Swiss luxury brand established in 1851, anchored in an exceptional heritage of shoe-making. Bally was founded by Carl Franz Bally and his brother Fritz in the basement of their family home in Schönenwerd in the Canton of Solothurn, Switzerland. Bally is known for its cutting-edge design and engagement with contemporary architects. The idea was originated when he decided to buy a pair of lace-up booties for his dear wife in Paris. By the 1870s, the company was known all over the world as the leader and pinnacle of footwear industry. At present, the company is headquartered in Caslano, Ticino, Switzerland and has boutiques in almost all the major cities and countries across the world. Today the brand offers unique and vibrant designs across accessories, ready-to-wear and eyewear.
Indian Partner: Reliance Brands Limited is part of the Reliance Industries Group. The company began operations in October 2007 with a mandate to launch and build international and domestic brand equity in the premium to luxury segment across apparel, footwear and lifestyle business.
Global Presence: As a heritage luxury brand, the brand is present in all the major cities and countries of the world China, Japan, Hong Kong, India, Malaysia, Vienna, Berlin, Hamburg, Munich, Ingolstadt, Dusseldorf, London New Bond Street, London Heathrow, Bicester, Hackney, Manama, Kuwait, Olaya street in Riyadh, Abu Dhabi and Dubai, Atlanta, Beverly Hills, Boston, Costa Mesa, Honolulu, Houston, Las Vegas, McLean and New York City.
Flagship Store in India: Bally launched its first flagship store in New Delhi’s renowned luxury shopping destination DLF Emporio Mall. The store has launched with the brand’s Autumn Winter 17 collection including women’s and men’s shoes, accessories and leather goods. This season the collection evokes the mood of a gentleman’s club in 1970s New York City, which can be seen in the striking contrast of opulent evening dress and urban sportswear. The New Delhi store incorporates design by David Chipperfield Architects, boasting luxurious walnut panel walls and tile flooring laid with wool and silk-blend carpets in pink and green, separating the women’s and men’s collections.
33 KATE SPADE NEW YORK
It all started back in 1993, when Kate Brosnahan Spade, a former accessories editor at Mademoiselle, set out to design the perfect handbag. Debuting with just six silhouettes, she combined sleek, utilitarian shapes and colorful palettes in an entirely new way. and so Kate Spade New York was born. Women and fashion editors fell for the fresh, modern sensibility alike and the brand’s first shop in New York city swiftly opened in 1996. As the company grew, its graphic approach and trademark wit created a visual shorthand for a brand recognizable the world over. Today Kate Spade New York has grown into a global lifestyle brand, and aims to inspire colorful living through its range of handbags, apparel, jewelry, shoes, stationery, eyewear, baby, fragrance, tabletop, bedding and gifts.
Global Presence: Apart from the USA and Canada, Kate Spade New York has its retail footprint across the world including Australia, Cambodia, Chile, France, Hong Kong, Indonesia, Ireland, Macau, Mexico, the Middle East, New Zealand, Phillipines, Saipan, Singapore, Okinawa, Taiwan, Turkey, Vietnam, etc.
Retail Presence in India: Kate Spade New York was launched in India in April 2017 in DLF Emporio, Vasant Kunj and Select City Walk, Saket. The store’s collections include handbags, small leather goods, shoes, jewellery, fashion, tech accessories, watches, eyewear and stationery from the brand’s latest Spring 2017 collection, which has a Moroccan feel. It also is available online with selected e-commerce portals.
Scotch & Soda has been around since the ‘80s, but the Amsterdam based fashion brand, as we know it today, originated in a brave new start in 2001, when three new owners joined forces and gave it a complete facelift. Today, the brand has became synonymous with unique styles driven by an infi nite curiosity in the world and free-spirited, irreverent thinking. The brand’s search for eclectic, worldly inspiration manifests itself in collections that mix and clash eras, classics, places of inspiration; meshing unexpected fabrics and patterns. The stories in the collections – the sign of quality and craftsmanship. Men’s, women’s and children’s collections are all created and crafted crafted to the last button, stitch and detail.
Global Presence: Scotch & Soda currently boasts over 160 monobrand stores worldwide, more than 7,000 other sales points and a fully up to date online presence with and integrated webstore, blog and social media
Retail Presence in India: Under the long-term master franchise agreement, Reliance Brands will set up Scotch & Soda stores in all major cities in India by 2017. As of now, the brand is present in Palladium Mall, Mumbai and Mall of India, Noida. Reliance will grow the brand through other channels of sale in India, such as ecommerce, travel commerce, and leading multi-brand department stores.
Founded in 1968, Esprit is an international fashion brand that pays homage to its roots and expresses a relaxed, sunny Californian attitude towards life. Esprit creates inspiring collections for women, men and kids made from high-quality materials paying great attention to detail. All of Esprit’s products demonstrate the Group’s commitment to make consumers “feel good to look good”. The company’s “esprit de corps” refl ects a positive and caring attitude towards life that embraces community, family and friends – in that casual, laid-back Californian style. The Esprit style.
Group History: Esprit is an international fashion brand that represents style and quality since 1968. Founded in San Francisco by Susie and Doug Tompkins, Esprit works on a basis of creativity and responsibility, fused with a sunny Californian attitude. Effortless style, authenticity and easy-going living are at the heart of the brand’s philosophy. These positive values shine through at every level, from the laid-back tailoring to the made-to-last quality, use of natural materials and responsible production. Esprit’s aspiration is to be the best casual fashion brand with an outstanding price-value proposition: capturing market trends and newness in colour, quality fabrics and shapes, and expressing them in the effortless, relaxed and comfortable Esprit style.
International Retail Mapping: Esprit has a presence in 40 countries with 761 directly managed retail stores and over 6,332 wholesale points of sale, including franchise stores and sales spaces in department stores, who share the company’s quality standards and brand essence, with inspiring collections for women, men and kids. The Group markets its products under two brands, namely the Esprit brand and the Edc brand.
Plans in India: As of now, Myntra retails a wide collection of Espirit apparel and accessories. But as part of the alliance, Myntra is also expecting to manage at least 15 offl ine stores across India for Esprit over the next fi ve years. The brand will also be sold online on Myntra owned fashion retailer Jabong.
Omnichannel Activation: Esprit has performed extremely well on Myntra’s platform. This partnership will enable Myntra to leverage its data driven insights to establish and strengthen Esprit’s omnichannel presence in the country. The move compliments Myntra’s offl ine strategy and will serve as a distinguishing platform by creating the right omnichannel experience for customers.
77 LITTLE M.A.C
M·A·C (Make-up Art Cosmetics), a leading brand of professional cosmetics, was created in Toronto, Canada in 1984 and is part of The Estée Lauder Companies, Inc. The company’s popularity has grown through a tradition of word-of-mouth endorsement from makeup artists, models, photographers and journalists around the world. M·A·C is now sold in 110 countries/territories worldwide. Little M.A.C is a new line of M.A.C products available in travel-ready sizes. This is the fi rst time the collection is available in India.
Parent Company: The Estée Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The company’s products are sold in over 150 countries and territories under brand names, including: Estée Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, Tommy Hilfi ger, M·A·C, Kiton, La Mer, Bobbi Brown, Donna Karan New York, DKNY, Aveda, Jo Malone London, Bumble and bumble, Michael Kors, Darphin, Tom Ford, Smashbox, Ermenegildo Zegna, AERIN, Tory Burch, RODIN olio lusso, Le Labo, Editions de Parfums Frédéric Malle, Glamglow, By Kilian and Becca.
Indian Partners: Myntra is India’s leading platform for fashion brands and pioneer in m-commerce play. Myntra has partnered with over 2000 leading fashion and lifestyle brands in the country to off er a wide range in latest branded fashion and lifestyle wear. Myntra services over 19,000 pin codes across the country. With the largest inseason product catalogue, 100 percent authentic products, Cash on Delivery and 30-day Exchange/Return policy, Myntra is today the preferred shopping destination in India.
International Retail Mapping: Present in 10 European countries well as in the Middle East, North and South America. The can found in independent department stores chains as well online shops.
Retail Mapping In India: The fi rst shop front of Junarose was opened in DLF Place, Saket, New Delhi. Junarose is currently present in Mumbai, Bengaluru, Chennai, Delhi, Gurgaon, Ludhiana and Jaipur. The strategy at Junarose is to not to focus only on urban markets. The brand is also available on e-commerce portals like Myntra and Jabong.
Future Plans for India: The company has an exciting vision for Junarose in India. It wants to make the plus sized women switch from simply functional clothing to trendy fashionable outfi ts. Never compromising on quality and comfort, Junarose will continuously present a fresh take on seasonal trends and fashion must-haves.
1010 FRUIT OF THE LOOM
Fruit of the Loom is one of the oldest brands in the world with the trademark being registered in 1871 which makes it older than even Coca Cola. The American brand is built on a foundation of high quality products based on iconic product design. All of this is delivered at a price that delivers great value. Fruit of the Loom is positioned as a family brand with products targeted towards the entire family. Robert Knight, the founder of Fruit of the Loom started the company in 1851. With growing recognition of the product, he registered the brand making it the 1st trademark registered in the American patent offi ce. Fruit of the Loom gradually spread across Europe in the post world war years till 2001 when it was bought out by Berkshire Hathaway.
Indian Partners: Oban Fashions is a wholly-owned subsidiary of Rupa and Company Limited, the number one knitwear company in India. Oban fashions was launched with the vision to give consumers a life of quality, comfort and style by giving them access to international brands. It started off operations in 2016 with the launch of FCUK underwear and in 2017, it successfully acquired the license to market and distribute Fruit of the Loom in India.
International Retail Mapping: The brand’s strongest market still lies in the USA, where it is sold across Walmart, Target, Kohl’s and Amazon.
Retail Strategy: The brand aims to make Fruit of the Loom a household name in India through distribution, large format stores, e-commerce portals and exclusive brand store across the nation.