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Loyalty Deciphered: How emotions drive genuine engagement

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Current approaches are broken. Brands spend billions on programs but fail to increase customer engagement.

Loyalty Deciphered: How emotions drive genuine engagement
Brands spend billions on loyalty programs but fail to increase customer engagement

Our previous research showed that 90 per cent of consumers have a negative perception of loyalty programs. In addition, over half (54 per cent) of loyalty memberships have fallen inactive and over a quarter of consumers (28 per cent) abandon loyalty programs without redeeming any points.

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