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The future of e-commerce in FMCG

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In previous years, researchers have measured and described the expansion of e-commerce in .

The future of e-commerce in FMCG
Last year, online experienced a 30 per cent growth in sales, twice that of 2015 growth and much higher than the mere 1.3 per cent increase generated by all FMCG channels in 2017

We have seen the share in value of this channel growing to 4.6 per cent. Last year, online experienced a 30 per cent growth in sales, twice that of 2015 growth and much higher than the mere 1.3 per cent increase generated by all FMCG channels in 2017.

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