Paytm Mall said it expects to facilitate sales worth US $500 million during the festive season through its platform.
“We are well on our way to achieve half a billion dollar of sales this festive season. We are giving a number of offers and discounts to consumers during the festive season,”Chief Operating Officer, Paytm Mall, Amit Sinha told PTI.
Early this year, Alibaba-backed Paytm had spun off Paytm Mall as a separate entity.
Sinha said Paytm Mall has registered a massive surge in transactions on its platform on the first day of its sale with customers from 750 cities and towns placing orders on its platform.
The company has earmarked over Rs 700 crore to be spent on cashbacks and offers during the festive season.
Over the last few years, e-commerce players have wooed customers with offers and discounts in various segments like apparel, electronics and home decor during the festive season.
This has helped e-commerce in India to witness significant growth.
Flipkart’s and Amazon’s sale will go on till September 24, while Snapdeal’s sale will end a day later. Another rival Shopclues will hold its sale till September 28.