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Subscription Retail: How businesses keep their subscribers coming back month after month

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The subscription retail industry has grown exponentially in the U.S., fueled by the success of early innovators like Birchbox, which landed on the scene in 2010. With more than 10,000 subscriptions on the market today, even leading e-commerce companies, such as Walmart and Sephora, are recognizing the value of this popular business model.

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