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Aditya Birla Fashion acquires exclusive rights to sell American Eagle products in India

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(ABFRL) said it has acquired exclusive rights of the global fashion retail brand and its sub-brand Aerie in the country.

Aditya Birla Fashion acquires exclusive rights to sell American Eagle products
The company will be allowed to operate offline stores and e-commerce site and sell products of these brands in India

According to a PTI report: The company will be allowed to operate offline stores and e-commerce site and sell products of these brands in India.

“The company has entered into a multi-store retail and e- commerce license agreement with American Eagle Outfitters, Inc,” Aditya Birla Fashion and Retail Ltd said in a regulatory filing.

“By virtue of the agreement, the company has acquired exclusive rights to use the American Eagle Outfitters and Aerie brands to operate stores and e-commerce site and to sell products of these brands in India,” it added.