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Apple begins production of iPhone SE model in India

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In a bid to gain foothold in the fast-growing Indian smartphone market, on Wednesday announced commencement of initial production of its popular model at its Bengaluru facility.

Apple begins production of iPhone SE model in India
Apple has begun assembling iPhone SE models with Wistron Corporation, its Taiwanese manufacturing partner

“We are beginning initial production of a small number of iPhone SE in Bengaluru. iPhone SE is the most popular and powerful phone with a four-inch display in the world and we’ll begin shipping to domestic customers this month,” Apple told IANS in an email.

Apple has begun assembling iPhone SE models with Wistron Corporation, its Taiwanese manufacturing partner.

In February, Karnataka’s Minister of State for IT had said that Apple plans to make its iPhones in Bengaluru.

“An Apple team discussed with us its proposal to set up a plant in Bengaluru to make iPhones for the Indian and global markets,” said Kharge.

The Apple team, led by iPhone Operations Vice-President , Government Affairs Head , iPhone Operations Director and Country Counsel had discussed the proposals with the state officials in the presence of the minister.

According to latest data from consumer knowledge and insights firm Kantar Worldpanel, India is a key country for Apple moving forward.

“Apple accounted for 3 percent of sales in the most recent period but has recently made several strategic moves in India, including teaming up with Reliance Jio to offer free 4G service for one year to purchasers of iPhone 7 and iPhone 7 Plus. Apple is also planning to manufacture iPhones in India in the near future to deflect some of the high import taxes that make iPhones inaccessible to many Indian buyers,” the report stated.

Apple iPhone 5S has also emerged as the top premium smartphone in seven states while other versions of iOS-driven devices occupy the top five premium spots in non-metro states.

Apple has been eyeing India for a greater pie of its growing smartphones market.

According to the latest data from IDC, Samsung leads in the market with a 28.1 percent share, followed by Chinese smartphone makers , , and .