Consumer Opinions Matter: Global trust in advertising

Consumer Opinions Matter: Global trust in advertising

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The most credible advertising comes straight from the people we know and trust. More than eight-in-10 global respondents (83 per cent) say they completely or somewhat trust the recommendations of friends and family. But trust isn’t confined only to those in our inner circle. In fact, two-thirds (66 per cent) say they trust consumer opinions posted online—the third-most-trusted format.

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