With the Cisco solution, Shoppers Stop has also deployed guest Wi-Fi at its stores.
“We are excited to collaborate with Shoppers Stop as they digitally transform their business, deliver hyper-relevant customer experiences and enhance workforce efficiency to emerge as the retailers of the future,” President, Cisco India and SAARC, Dinesh Malkani told reporters here.
With the wireless solution, Shoppers Stop will get a single-view dashboard of connected customers, insights into customer behaviour analytics, traffic flow and dwell time analytics, location-based services and analytics for effective in-store marketing and in-store tracking.
In select stores, Shoppers Stop is piloting the Cisco Connected Mobile Experience (CMX) capabilities integrated with Cisco wireless solution for enhanced, personalised experiences for shoppers.
“Cisco Mobility Solution will help us enhance customer experience, gather insights into our customer preferences and optimize our resources to offer enhanced personalized experiences to customers who shop at our stores,” added Customer Care Associate and Vice President-IT, Shoppers Stop Ltd., Anil Shankar.