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What got you here won’t get you there: Evolving the merchandising function in today’s battle for share

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The technologies that are changing the retail world are there for everyone to see. There's no escaping the tactical transformations: Consumers increasingly use digital means to research, shop, and transact, while retailers use the same advances to connect, assort, and deliver. But is there more going on than just the march of technological progress?

What got you here won’t get you there: Evolving the merchandising function in today’s battle for share
Consumers increasingly use digital means to research, shop, and transact, while retailers use the same advances to connect, assort, and deliver

spent six months interviewing a broad collection of retail executives, industry analysts and leading industry thinkers. These people form a substantial cross-section of the industry and serve as a barometer on where the industry is heading.

It was the company’s goal to understand their views on the changing business landscape—and the implications those views will have on the operating model and the organization—in the hope of forming a collective view that goes deeper than the headlines.

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